Bitaigen Research OKX Exchange’s Chinese Name “Ouyi”: Brand Upgrade, Meaning, and Full‑Step Guide
The Chinese name “欧易” (pronounced “Ouyi”) comes from a brand upgrade: “欧” symbolizes Europe and an open, inclusive international outlook, while “易” reflects the product philosophy of easy trading and smooth user experience.
In this article we systematically examine the branding ideas behind OKX’s Chinese name, and provide a complete tutorial—from downloading the app, completing identity verification, to depositing and withdrawing—so newcomers can get started quickly, understand the platform’s security features, and follow the key steps efficiently.
OKX Official Website + OKX App Download Links
- OKX invitation code: B2345
- OKX official website
- OKX app download (APK)
- 2026: How long does it take to start trading after opening an OKX account? How safe is it? Full download/registration/buy‑crypto/withdrawal guide.
- Register with the invitation code to enjoy a permanent 20 % trading‑fee discount.
Origin of the Chinese Name: From “OKEx” to “Ouyi” (欧易)
OKX began as OKEx, founded in 2017 by Xu Mingxing, the creator of OKCoin. The original brand kept the internationally recognizable “OK” prefix—simple, memorable, and aligned with the digital‑asset industry’s emphasis on “efficiency and reliability.” As the business expanded from China to more than 200 countries and regions, OKX launched a brand‑upgrade in 2021 and officially adopted the Chinese name “欧易交易所” (Ouyi Exchange). The naming is not a literal phonetic translation; it blends cultural adaptation with value communication:
- “欧” refers to the European market (a key early focus for OKX’s global expansion) and also stands for an “open, inclusive” international perspective.
- “易” echoes the product idea of “easy trading, seamless experience” while resonating with Chinese users’ expectations of “simplicity and efficiency.”
Core of Localization Strategy: Building Trust with a Chinese Brand
Adopting “Ouyi” as the Chinese brand is a pivotal step for OKX’s deep‑reach into China and other Mandarin‑speaking markets. Digital‑asset trading is highly specialized and complex; using a native language is the first barrier to user trust. Compared with an English alphabetic name, the two‑character “欧易” is far easier for Chinese speakers to remember and share, dramatically lowering brand‑recognition friction.
On the operational side, OKX leverages “Ouyi” to provide a fully Chinese interface, 24/7 Chinese‑language customer support, and compliance‑focused news, educational services such as the Ouyi Academy course series and the Chain‑Data Chinese analytics tool. This creates a deep integration of global technology capabilities with local user needs.
Balancing Global Reach and Local Relevance: Cultural Meaning of the Chinese Name
The naming logic of “Ouyi” reflects OKX’s dual‑engine strategy of “global vision + local action.” It retains the international brand tone while forging an emotional link through the Chinese linguistic context. As of 2023, users from Chinese‑speaking regions accounted for over 35 % of OKX’s total user base, and the platform’s trading volume consistently ranks among the world’s top. “Ouyi” has become the most common reference among Mandarin speakers when they talk about OKX. This balance has been crucial for boosting user stickiness and fostering compliant growth.
The transition from “OKEx” to “Ouyi” is more than a logo refresh; it embodies OKX’s commitment to “global service for local users.” Amidst an industry trend toward stricter compliance and granular user experience, the Ouyi Exchange uses its Chinese name as a bridge that connects global markets with local demands, writing a new chapter of “Chinese insight + global standards.”
Quick Overview of Ouyi’s Main Products and Features
Ouyi (www.okx.com) is a globally recognized digital‑asset service platform. It primarily offers spot trading of Bitcoin, Ethereum, and other major coins, as well as derivatives. It also explores DeFi, DApps, NFTs, and GameFi ecosystems. Core functionalities include:
- Spot and contract trading with a smooth user experience;
- Financial services such as Earn, Lending, Jumpstart, etc.;
- Web3 gateway: NFT marketplace and DApp ecosystem;
- Beginner Academy: systematic tutorials and industry analysis to help users get up to speed quickly.
Below we use the mobile app as an example to illustrate the functional modules. Open the OKX app → More → All Features, then scroll down to see entry points for Buy Crypto, Trade, Financial Services, Tools, Help, Promotions, etc. Switching to Web3 Wallet reveals Create Wallet, Import Wallet, Guest Mode plus sections for trading, NFT marketplace, and DApps. Subsequent sections will give a basic introduction to each module to help you get started.
1. Exchange
Log in to the OKX app, tap More on the home screen to access all functional entries. The sections are described one by one below.
1.1 Promotions
The Promotions Center includes Invite Friends, Promotions Hub, Send Red Packets, Node Plan, Broker Program, and more.
- Invite Friends – In More → Invite Friends, you can invite via poster, QR code, contacts, or a referral link. After a friend registers and completes a trade, both parties receive rewards; scanning the QR code can earn a blind‑box worth up to USD ≈ 300.
- Promotions Hub – Complete a demo‑trading session, Earn‑crypto investment, or any trade to claim 300 “Satoshi” (Bitcoin‑denominated points); daily sign‑ins, price‑guess games, and demo challenges also grant free crypto.
- Send Red Packets – Create a red packet and send digital assets; once the recipient registers, deposits, recharges, and trades, you receive a reward valued at USD ≈ 100.
- Node Plan – In More → Node Plan, tap Invite Now and share the poster. After inviting 10 effective users you can be upgraded to an OKX Node, eligible for up to 50 % commission rebate. Nodes can configure “assistants,” whose fee rebates are partially shared. See the detailed rules in the top‑right corner of the page.
- Broker Program – OKX brokers enjoy deep market data, flexible fee‑rate adjustments, and high‑percentage revenue sharing. After submitting an application and passing verification, you can trade on OKX using your own products and earn substantial rebates.
1.2 Buy Crypto
Buying crypto is the first step into the digital‑asset market. The platform supports multiple fiat currencies, payment methods, and instant buy/sell, C2C, and flash‑exchange channels, allowing you to fund your account within minutes. Detailed steps are covered in the beginner tutorial “How to Conduct Basic Trades.”
1.3 Trade
The Trade module covers basic spot & margin trading as well as derivatives (delivery futures, perpetual swaps, options), catering to a range of investor profiles. Before trading live, you can practice in Demo Trading. The platform also provides 13 major coins’ spot, futures, options, and arbitrage data for reference. To view it, go to the app’s bottom navigation Trade → top‑left icon → Tools → Trading Big Data.
1.4 Customer Support
Tap Customer Service on the All Features page to enter the Help Center, which offers password reset, account freeze, and other self‑service tools, plus AI‑driven and human support. You can also browse FAQs, bug‑bounty programs, community links, API documentation, and platform status reports.
1.5 Financial Services
Financial services include Earn (e.g., Flexible Savings, Dual‑Currency Earn, Locked‑Term Earn), Lending, Jumpstart, ETH 2.0 staking, DOT slot auctions, and more, providing diversified yield options for idle assets. See the tutorial “How to Participate in Financial Earn Products” for step‑by‑step guidance.
1.6 Help
The Help section consolidates Beginner Academy and Join the Community. The Academy offers structured courses to help users quickly master trading, DeFi, and related topics. Community entry points let you join OKX official groups, Telegram, Twitter, Facebook, etc., for real‑time assistance.
1.7 Tools
- Mining Pool – A fully automated mining platform using PPS+, FPPS settlement methods, supporting global node deployment with 24/7 stable operation.
- OKX Status – A maintenance and upgrade announcement hub that displays real‑time system status and project progress.
2. Web3 Wallet
The Web3 Wallet is OKX’s decentralized‑ecosystem gateway, offering Asset Dashboard, Coin‑to‑Coin Swaps, NFT Marketplace, and DApp Discovery. Users can switch to Web3 Wallet from the app’s home‑page top bar or the website’s top‑left corner, allowing all operations without leaving the app. A later tutorial “How to Master the Web3 Wallet” will demonstrate its usage in detail.
3. OKTC
OKTC is an open‑source public blockchain developed by OKX, designed to provide a secure, high‑performance DeFi infrastructure, community‑governed operation, transparent trading rules, and user‑controlled asset management via a decentralized exchange (DEX). The testnet launched on 10 February 2020, unveiling five ecosystem pillars: issuing digital assets, building a DEX, launching DeFi applications, executing smart contracts, and enabling BTC cross‑chain functionality.
- OKT – The native token of the OKTC mainnet. Its value depends on DEX adoption and ecosystem usage. The genesis block minted 10 million OKT, allocated to OKB holders. OKT follows Bitcoin’s halving every three years; the current block reward is 0.5 OKT, with a total supply capped around 41.96 million.
- OKB – A globally accepted utility token issued by the OK Blockchain Foundation, classified as a deflationary token. Holding OKB grants users more than ten platform privileges and broad applicability across ecosystem partners. Its price is backed by platform performance, buy‑back‑and‑burn mechanisms, and ecosystem empowerment.
OKX’s Latest Global Ranking Among Crypto Exchanges (Spot + Derivatives, as of 12 Feb 2026)
OKX currently ranks fourth worldwide, maintaining competitiveness among the top five thanks to its security and user experience.
Global Spot‑Trading Exchange Ranking (latest)
Choosing an exchange that offers Chinese‑language support can reduce operational errors caused by language or translation misunderstandings.
| # | Exchange | 24h Trading Volume (USD) | Avg. Liquidity | Weekly Visits | Number of Markets | Fiat Support |
|---|---|---|---|---|---|---|
| 1 | [Binance](https://accounts.binance.com/register?ref=B2345) | $53,794,832,157 | 9,019,724,086 | 225,360 | 9 | ARS, AUD, BRL, etc. (86 fiat currencies) |
| 2 | Coinbase Exchange | $7,362,805,719 | 772 | 29,527 | 479,358 | USD, AED, ARS, etc. (61 fiat currencies) |
| 3 | Upbit | $6,479,376,550 | 532 | 1,724,028 | 666 | KRW |
| 4 | [OKX](https://www.okx.com/zh-hans/join/B2345) | $10,166,772,809 | 785 | 4,823,517 | 979 | EUR, BRL, AUD (3 fiat currencies) |
| 5 | Bybit | $59,287,933,096 | 514 | 3,421,086 | 1,234,722 | BRL, CHF, CZK, etc. (72 fiat currencies) |
| … | … | … | … | … | … | … |
Global Derivatives‑Trading Exchange Ranking (latest)
Derivatives include margin trading, leveraged tokens, futures, options, and CFDs. They carry higher risk than spot trading; beginners are advised to master spot markets first.
| # | Exchange | Open Interest (USD) | 24h Trading Volume (USD) | Maker Fee | Taker Fee | Number of Markets |
|---|---|---|---|---|---|---|
| 1 | [Binance](https://accounts.binance.com/register?ref=B2345) | $185,760,993,821 | $298,969,902,226 | 0.02 % | 0.04 % | 616 |
| 2 | [OKX](https://www.okx.com/zh-hans/join/B2345) | $51,623,548,119 | $139,421,062,559 | 0.02 % | 0.05 % | 285 |
| 3 | Bybit | $87,384,856,999 | $99,263,867,297 | 0.02 % | 0.05 % | 607 |
| … | … | … | … | … | … | … |
OKX App Download, Installation, and Registration Tutorial
- OKX invitation code: B2345
- OKX official website
- OKX app download (APK)
In mainland China the international website is often blocked, so you need to use the above redirect link to obtain the APK file.
- Click the download link; you will be redirected to the APK installation page. Tap Download.
- Wait for the download to finish.
- Once downloaded, tap the APK file.
