InfoFi: Tokenizing Data & Attention on Blockchain

After years of unpaid social media work, creators can monetize content with InfoFi, a blockchain platform that tokenizes data and attention into tradable assets.

I have been using social media for over a decade, yet I have never received any compensation. Whether posting memes, trending opinions, market forecasts, or spending countless hours training algorithms for others, I have gotten nothing in return. Meanwhile, tech giants have earned tens of billions.

InfoFi is a brand‑new system that tokenizes information, data, and attention on the blockchain, turning them into tradable financial assets.

InfoFi (Information Finance, commonly referred to in Chinese as 资讯金融) centers on converting online activities—such as tweets, Discord posts, GitHub commits—into on‑chain monetizable assets. It is not a fleeting ad impression; it tokenizes human behavior itself, allowing creators to profit directly from the protocol.

What is InfoFi and why does it matter?

InfoFi = information + finance. Through blockchain it delivers three core solutions:

Data ownership: Users regain the value they create.
Transparency: On‑chain mechanisms provide verifiable attribution and traceability.
Incentive alignment: Creators earn directly from the protocol instead of relying on advertising revenue.

InfoFi platforms blend data science, artificial intelligence, and DeFi‑style token models, rewarding participants who submit alpha information, sentiment tags, or verified viewpoints. AI models need diverse, high‑quality data; InfoFi both acquires this data and compensates contributors.

Key trends

Creator‑first economic model: Users profit from their own content.
Sentiment markets: Opinions become tradable signals.
AI‑driven content curation: Machines precisely filter high‑quality information.

For example, when you want to learn “the current state of Ethereum’s Layer 2 development,” an InfoFi tool can answer a natural‑language query, automatically aggregating Twitter, GitHub, press releases, on‑chain data, and DAO governance discussions into a concise summary and actionable recommendations.

InfoFi ecosystem diagram linking center to Kaito FET LINK

In this article we detail the core principles of InfoFi, exploring how information, data, and attention can be tokenized on‑chain and generate value flow. We then examine the mechanisms and development paths of projects such as Kaito, FET, LINK, and others, helping readers grasp the potential opportunities of this emerging financial form.

InfoFi: Tokenizing Data & Attention on Blockchain flowchart

Top InfoFi projects to watch in 2025

The projects below illustrate the early evolution of InfoFi from theory to market, covering analytics platforms, data brokers, and decentralized storage among other forms.

1. Kaito

Kaito is hailed as “the Bloomberg terminal for Web3.” It merges Kaito Analytics and Kaito Yaps into a unified ecosystem, monetizing sentiment and creator content.

Kaito Analytics: Uses proprietary machine‑learning tech to analyze Twitter (X), Discord, GitHub and other sources in real time, delivering sentiment signals to institutional users and helping hedge funds, AI models, and quantitative traders spot market shifts early.
Kaito Yaps: A creator hub with more than 200 k vetted “yappers.” The system filters posts through an AI‑based scoring model, rewarding insightful contributions and penalizing spam. Earned points can be swapped for the KAITO token.

Token economics: KAITO staking yields roughly an 11 % annual return; the platform has repurchased about $3.9 million USD worth of tokens. Q2 2025 data show Kaito generating roughly $33 million USD in annualized revenue, a market cap of $423‑$502 million USD, and a price‑to‑sales multiple of 15‑18×, lower than typical SaaS valuations.

Competitive edge: A self‑reinforcing loop—high‑quality creators improve AI accuracy, which draws more institutional users. Risks include dependence on public APIs and gamified competitors such as Cookie DAO.

2. Ocean Protocol

Ocean Protocol is a decentralized data marketplace that aims to tokenize data assets while preserving privacy ownership. Its core component, Ocean Market, lets users tag datasets as “data NFTs” and trade them securely using encryption and access‑control mechanisms.

Compute‑to‑Data: Enables algorithms to process data without exposing the raw dataset, solving privacy challenges.
Real‑world use cases: Healthcare providers monetize anonymized patient records, logistics firms license route‑optimisation models, and AI developers obtain clean datasets to reduce bias.

Ocean has committed over €100 million EUR to the European Data Space initiative and enjoys backing from entities such as Daimler and BP Ventures. The OCEAN token price is now roughly 50 % above its bear‑market lows, indicating renewed institutional interest.

3. Fetch.ai (FET)

Fetch.ai builds decentralized infrastructure that supports Autonomous Economic Agents (AEAs), which independently collect, analyze, and trade data and services on‑chain.

AEAs: Software entities that act on behalf of individuals, enterprises, or devices to execute smart trades.
Machine‑learning integration: Built‑in AI algorithms let agents continuously learn and optimise.
Reputation protocol: On‑chain identity and reputation scores ensure high‑quality participation.

Use cases span smart‑city traffic optimisation, energy‑grid management, logistics automation, and peer‑to‑peer data exchange in DePIN (decentralized physical infrastructure networks). Bosch became a major partner in 2024, and the FET token has risen over 70 % since its 2023 trough.

4. Filecoin (FIL)

Filecoin provides the decentralized storage backbone for the InfoFi ecosystem, using Proof‑of‑Replication consensus to guarantee verifiable data availability.

Verifiable storage proofs: Enable validation that data is correctly stored without needing to read the content.
Marketplace: Storage providers negotiate contracts with buyers on‑chain.
Filecoin Plus: Rewards reputable storage providers, raising overall service quality.

By mid‑2025, Filecoin secures more than 20 EiB (exabytes) of data, and the number of ecosystem applications grows 50 % year‑over‑year. The FIL token has rebounded over 60 % since its 2023 bottom.

5. Chainlink (LINK)

Chainlink brings off‑chain real‑world data onto blockchains via decentralized oracles, serving as a critical off‑chain data gateway for InfoFi.

CCIP (Cross‑Chain Interoperability Protocol): Enhances data communication across different blockchains.
Proof of Reserve (PoR): Guarantees that tokenised tools are backed by real‑world assets.
Robust oracle network: High‑availability nodes ensure data accuracy.

Chainlink supplies DeFi with live price feeds, powers insurance contracts with weather or supply‑chain triggers, and provides AI agents with real‑time market news. The LINK token has risen about 80 % since early 2024, and its partnership with SWIFT highlights the potential for cross‑chain asset transfers.

Key InfoFi trends for 2025

Trend	Description
Decentralized data ownership	Platforms like Kaito and Ocean let users own and profit from their data, breaking the monopoly of large tech firms.
Data privacy & security	Filecoin and Ocean protect user privacy through encryption and fine‑grained access controls.
AI & machine‑learning integration	Fetch.ai’s autonomous agents demonstrate how AI can curate and reward high‑quality information.
Cross‑chain data exchange	Chainlink’s CCIP enables multi‑chain data liquidity, boosting protocol composability.

Real‑world InfoFi use cases

Early alpha and narrative capture: Searching “Modular DAOs” automatically aggregates Mirror articles, early Twitter chatter, airdrop predictions, and more into a digest.
Airdrop hunter’s toolbox: Querying “StarkNet airdrop tasks” surfaces GitHub task guides, Discord snapshot instructions, and Twitter success stories.
Personal investment management: After connecting a wallet, ask “Which of my positions are currently underperforming?” and the AI analyses holdings and produces a summary.
VC / research firm analysis: Look up the “Real World Assets (RWA) narrative” and receive community volume, on‑chain fund flows, technical activity, and institutional exposure data.

Challenges facing InfoFi projects

Scalability & adoption: User experience and mainstream entry points remain bottlenecks; institutional uptake is influenced by token models and legal risk.
Regulatory risk: GDPR, CCPA, and evolving crypto regulations could increase compliance costs for attribution, token rewards, and data usage.
Competitive landscape: Traditional data brokers like AWS, Google, Experian, and Web2 sentiment‑analysis firms pose direct competition; InfoFi must deliver lower latency and clearer incentives.

Core features of InfoFi platforms

Multimodal data integration: On‑chain transactions, contract interactions, and off‑chain news, community posts, GitHub updates together form an information graph.
Natural‑language search: Ask “What are the hottest restaking projects?” or “Which DAOs are voting now?” and receive structured answers instantly.
Real‑time news summarisation: Automatic alerts when community buzz spikes or on‑chain anomalies occur, removing the need for manual monitoring.
Personal AI assistant: Some platforms allow wallet linkage, offering a dedicated AI that tracks holdings, curates project news, and even drafts research reports.

Frequently asked questions

What is InfoFi in the crypto world?

InfoFi (information finance) refers to the tokenisation of data, insights, and online behaviour via blockchain systems, using tokens and decentralised tech to turn user‑generated content and attention into financial assets.

How does decentralized data sharing work?

Decentralised sharing removes reliance on central servers; users employ blockchain, cryptography, and smart contracts to safely share or monetise data. Platforms such as Ocean Protocol and Filecoin preserve ownership and privacy while providing transparent access for researchers, AI agents, and other protocols.

Which InfoFi project has the most upside in 2025?

Kaito currently leads the InfoFi space in 2025. With $33 million USD in annualised revenue, an advanced AI sentiment engine, a vetted creator network (“yappers”), and a dual‑platform model (Analytics + Yaps), it combines B2B intelligence tools with creator monetisation, strong tokenomics, network effects, and enterprise appeal.

Conclusion

InfoFi is reshaping how digital labour is compensated by directly monetising sentiment and content. Projects such as Kaito, Ocean Protocol, Fetch.ai, Filecoin, and Chainlink are pioneering the deep integration of blockchain, AI, and data, creating new value forms for users worldwide.

These innovations signal an early stage of the data‑economy revolution and merit ongoing attention from investors, developers, and contributors. Participating in InfoFi may have far‑reaching implications for the future.

*Note: Crypto gains may be taxable in your jurisdiction; consult a local tax professional. For fiat transactions, use USD via SEPA/SWIFT where applicable. U.S. residents should access Binance US rather than the global Binance platform.*

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