On the Binance platform, Token Generation Events (TGEs) have become a hot topic for many users. Whether you are focusing on the Alpha Points airdrop or looking to try an early‑stage sale of a new project, this guide will walk you through the entire process, highlight key considerations, and outline potential risks, helping you prepare thoroughly before taking part.

In this article we systematically outline the complete Binance TGE new‑issue workflow, focusing on the essential steps for Alpha Points airdrops and project sales, and we provide risk‑mitigation suggestions. By following this guide you can quickly get started inside the Binance Web3 Wallet, be well‑prepared, and improve your participation efficiency. For detailed step‑by‑step instructions, keep reading.
2. Why Participate in TGEs via the Binance Wallet?
- Potentially attractive returns: Project teams often acquire BNB at very low valuations to fund token distribution. Leveraging Binance’s traffic effect, some projects experience multiple‑fold price jumps after listing. While the average single‑user profit per round is roughly 150 USD, the upside remains appealing.
- Low entry barrier: Most events cap participation at 3 BNB, meaning almost every user can join on an equal footing.
- Convenient operation: The whole process can be completed inside the Binance Web3 Wallet without switching platforms.
- Support for innovation: Getting in early lets you experience new features and potentially receive tokens while the project is still in its growth phase.
- Risk reminder: The initial price often carries a premium and price volatility cannot be ignored; proper risk management is essential.
1. What Is a TGE in the Binance Wallet?
Definition: TGE, short for Token Generation Event, is commonly translated into Chinese as “代币生成事件”. It marks the moment when a blockchain project officially mints and issues its native token, representing the key distribution phase to the public and early supporters (source: Binance).
Essence: Similar to an IPO in traditional finance, the project team allocates new tokens to participants through staking, subscription, or airdrop mechanisms, thereby raising funds and launching the token for circulation (source: Binance Academy).
Many emerging projects choose to conduct their TGE inside the Binance Wallet, requiring only a modest amount of BNB to raise capital at a low valuation and delivering the tokens directly to users. Once listed, the tokens move to Binance’s Alpha section, becoming candidates for future main‑exchange listings.

3. How to Complete TGE Participation Step by Step
Update notice: Binance currently uses an Alpha Points mechanism to determine eligibility. Eligibility is mainly based on the Alpha token balance and purchase volume over the past 15 days. Therefore, maintaining a certain Alpha holding or trading activity is required.
- Prepare a Binance account that has completed KYC
- Visit the official registration page or download the Binance client to sign up.
- Each completed KYC corresponds to a single account. Users who have not finished KYC should follow Binance’s registration tutorial to complete the verification.
- For U.S. residents: use Binance.US instead of the global Binance platform, as required by local regulations.
- Open “Binance Wallet” in the app and create a Web3 wallet
- Only a non‑custodial wallet created inside the Binance Wallet can participate in TGEs. Safely store the recovery password and backup QR code to avoid loss of assets.
- Prepare 3 BNB and transfer it to the Web3 wallet
- You can purchase BNB directly on the spot market, or borrow it in the margin‑trading section (using collateral with a minimum 2× margin ratio). If you are concerned about BNB price swings, you may hedge by shorting an equivalent amount of BNB in the futures market.
- When withdrawing, select the BNB Smart Chain (BEP20) network.
- Follow Binance’s official Twitter
- Follow the Binance Chinese account and enable notifications to receive the latest TGE announcements promptly. So far, projects such as Shell, BMT, and BR have been launched.

- Enter the activity portal in Binance Wallet and deposit 3 BNB to join
- On the wallet page you can directly locate the entry for the specific project. Click it and follow the prompts to deposit the BNB and confirm your subscription.

- After the event ends, claim the tokens and trade them
- Once you receive the tokens, you can buy or sell them on Binance Spot or any other market that supports the token. When deciding whether to sell, consider the market cap: a project valued around USD 10 million may be worth holding for observation; at USD 30 million it generally reaches a fair value; and if it surpasses USD 50 million, you might consider cashing out. Specific decisions should be based on market sentiment and your own analysis.

4. Risks You May Face When Participating in a TGE
Although TGEs give users early access to new projects, they are fundamentally a fundraising activity and come with several risk factors:
- BNB price volatility: If you borrow BNB, you must cover interest costs; if you purchase BNB outright, you risk a price decline that could erode your capital.
- Web3 wallet operational risk: Users unfamiliar with on‑chain actions may make mistakes, receive spam token airdrops, or fall victim to scams. Always double‑check every piece of information before confirming a transaction.
- Token price drop risk: If the secondary‑market price falls below your subscription price, you will incur a loss on the token itself.
The following example uses Particle Network to illustrate actual numbers:
- BNB price before the event was about 635 USD, and after the event it was roughly 638 USD.
- Borrowing BNB on the Venus lending platform carries a daily interest rate of about 30 %, but the actual borrowing period is usually only a few hours.
- The TGE subscription price was 0.025 USD per token, while the current secondary‑market price is approximately 0.38 USD.
- Using 3 BNB to subscribe yields roughly 0.02 BNB of the new token, with the remaining 2.98 BNB returned after repayment.
Tax note: Crypto gains may be taxable in your local jurisdiction. Please consult a tax professional to understand your obligations, especially if you are converting tokens to fiat via SEPA, SWIFT, or other banking channels.
5. Practical Tips
- Achieve the required Alpha Points in advance: Ensure you meet the point threshold before the event starts to avoid missing out.
- Enable push notifications: Turn on activity alerts in the Binance app so you receive the purchase link the moment it goes live.
- Allocate funds prudently: Use only disposable assets you can afford to lose; avoid allocating your entire portfolio to a single TGE.
- Diversify project exposure: Keep an eye on multiple upcoming launches to spread the risk associated with any single token.
After mastering the steps above, you can start from scratch and smoothly take part in Binance’s TGE new‑issue events. We wish you a rewarding experience as you explore emerging projects.
For more details on Binance Wallet TGE new‑issue mechanics, follow Bitaigen for future updates and in‑depth analysis.
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